Simple visual connection between the BP logo and what it represents. Branding is around us all the time. We are always associating what we see against our memories, emotions and values. BP takes advantage of natural colors, an impression of the sun, and sunflowers. It attempts to look radiant and green. On some level, our natural desire to connect objects that seem like each other tries to tell us to associate BP with these good things.

I’d rather think about this bird going for a swim and looking for food, feathers get coated in oil.

Original photo by Michael Macor. This is intended for commentary.